Before Facebook, marketing has been a challenge for most, if not all companies at some point or another. Marketing a product, service or business was not only tough to do, but also expensive! Looking at stats from this article, we can see that Facebook is a huge marketing opportunity! Not only is there a vast audience to market to, but the audience is already separated into easily seen demographics. You can target an audience based on their age, gender, marital status or even their hobbies. Facebook is an ever-growing marketplace thriving with business opportunity at a not-as-expensive rate as TV ads or billboards that only hit some of your target audience. In the next few years, given that Facebook continues to grow, we should see marketing take a shift towards the internet and social networking sites like Facebook in particular.