Being efficient about how you use your social media tools is important. This article shows some tools and other sites that are important to how you use your social media sites efficiently. My favorite part of this article is the google analytics. I think knowing where your social media traffic is coming from is vital to getting information out to the most people possible. Linking all of your sites seems to be a recurring theme, as there are multiple sites to link your social media to, in order to make yourself more efficient. It makes you more efficient because it allows you to monitor all of your sites from one site without having to go to a bunch of different places! Hootsuite is a great place to start doing some of these things.